Recently I took out an advertising package with the local radio station. I had no idea how I wanted to get my message across so I spent about an hour giving my ad rep a very confusing run down on what kinds of cakes I make. They’re themed cakes but not flat. They’re as big as you want but no smaller than 20 servings. They’re shaped, but not cut-outs. They’re whatever the customer wants, but the customer never realizes that they can let their imagination get a little broader than they’re used too.
I know, try to make a 30 second commercial from all of that! Well, they did, and I love it. Take a listen for yourself, I think you’ll agree it gets the point across :).